During Open Enrollment each year, Sales Kits are created to be sent out to Medicare prospects or anyone requesting one. These kits are then used year round to facilitate enrollment in the the Kaiser Permanente Medicare Advantage sales program.

3 separate kits that are created for the Washington Medicare regions: Puget Sound, North and Spokane. Each kit contains a welcome letter, a Sales booklet for that region that covers the high level benefits of the Medicare plans, a guide to Medicare that covers all the basics of Medicare, benefit flyers for specific benefits, seminar listings, plus enrollment forms, summary of benefits booklets and a reply card. The envelopes were color coded for each of the regions so to avoid confusion for both the print vendor and the sales team.

These kits also live online and each piece is formatted as a downloadable PDF. The online kits also double as a incentive to be used to generate prospect interest other campaigns such as Community Age In and Member Age In.

Client needed a logo and business card design for a new business. The company is a small niche builder, specializing in handy work up to medium size residential construction projects. Their three main values are: customization, sustainability and affordability. I started with sketches to find the right concept for "the 3 values, leveling up and construction for homes". We landed on abstract stairs that lead or take the eye to to the next level. From there, I comped versions of the logo till the client bought off on a final direction. Then I tied it all together with the right color of green to reinforce the sustainability factor. Cards were oriented in portrait configuration to push the concept "up". With cards in place, the rest of the business communications can begin.

The Community Age In (CAI) campaign is one the best tools we have used to gather prospect contact information. The campaign is targeted at people that are 64 years of age and will be aging into Medicare over the next year.

The campaign consists of a series of Direct Mailings (4 letters and 2 self-mailers) over the course of the year. Each piece has a specific message that is appropriate at that stage of the age in as well as incentives to take action.

For the earlier mailings the Guide to Medicare is given away so the prospect can find out all the details of what they need to know about Medicare - links on the mailings take them to landing pages. They can download the PDF or ask for it to be mailed; in turn the contact information is captured. They can also opt-in to an email campaign that will send a series of 7 emails over the course of the year that contain more information; allowing us to capture email addresses.

For later mailings the message is encouraging the prospect to be aware that the will need to enroll in Medicare, and that Kaiser Permanente has Medicare plans for them. The Kaiser Permanente Medicare Sales Kit is given away as an incentive. This contains all of our marketing materials and enrollment forms.

Beauty.com partnered with specialty spa Herban Therapies in order to add relevant content to site and to have a brick and mortar place to test products. In return, Beauty.com agreed to help brand the spa and create some in store collateral that included: Logo, Business Cards, Brochure of Services, Signage and a simple Jump Page on Beauty.com.

Vitality magazine is put out right before the senior caucus in the spring. This highly informative magazine has 2 main functions: 1) relay mandatory medicare information to Medicare members and 2) inform and remind members as well as prospects about Medicare Advantage benefits with Kaiser Permanente.

In 2021, this also became an important way to inform our members and seniors in general things they could do during the pandemic. We took advantage of information we had gathered over the previous year and used that to make this issue to help keep people safe and healthy during this unprecedented time.

The feel of the magazine was very upbeat, starting with the cover. We wanted people to feel good and have hope. There are member stories on ways to stay connected with others, mental health resources and information, ways to get healthcare virtually, how pets can be a source of joy, ways to exercise, and reiterate what Kaiser Permanente is doing to make their healthcare safer and better.

The magazine was also chocked full of brain teasers, quizzes, and puzzles for entertainment.

The annual resolutions sale is one of the largest of the season for drugstore.com, so an entire site store supports the sale. Focusing on health and wellness, this sale goes through the entire month of January. Marketing placements are heavy in email, but also inbox (print pieces) were used to market offline.

This was one of a series of microsites that focused on department or category level products from the drugstore.com catalog. The sites were reskinned and branded for more targeted customers, as well as marketed both on and offline. This site focused on Men's Health and Grooming products.

Various emails sent out promoting products, category sales, department sales, or programs.

VisionDirect.com is the low cost leader in contact lenses. These were marketing emails targeted at repeat customers, new customers and lapsed customers. Some were also pushing accessories and season items.

Kaiser Permanente of Washington teamed up with Seattle Parks and Recreation and the Trust for Public Land to sponsor the Fitness Zones that were laid all across the Puget Sound. Thirteen fitness zones allowed anyone to use them. We wanted to raise their awareness as a community benefit for better health and to encourage people.

Before we designed the brochures that would go into facilities, we first scouted the locations to see for ourselves what the Zones looked like. We picked Powell Barnett park to do a custom photo shoot. The park was large and had ample space for good shots. We used internal KP employees to be models for the shoot and chose on the basis that anyone could do this.

Marketing to various audiences, these pieces are a small sample of the brochures, handouts, flyers, and direct mail used to keep members engaged and aware of programs. Kaiser Permanente is a HMO that both insures and cares for its members. Always adhering to Brand Standards, these pieces all convey a positive tone, bright color palette, clear and friendly copy, and clean layout.

The problem to solve was to visualize R.A.R.E. traits (respect, agility, responsibility, execution) from the HR Team. Concept of things that are rarely seen gave us a fun visual language that employees would gladly give to others and they could be proudly displayed. We also made more then one so that employees would be encouraged to "collect" all 4! And cool mousepads also reminded employees to follow the values every work day.

ADIC is a data storage solution company for large corporations. They needed both branding and marketing help to reach out to new clients. Direct marketing materials were created that targeted IT Stake Holders with concepts that ranged from pain-points to idealized backup scenarios and solutions.

Also created for ADIC were annual report wraps that focused on company goals, successes and new technology. On every version of their Annual Report, they add the names of all the employees to the cover in some way, to show that everyone contributes to the success.

DataQuest and RentQuest both provide background checks for employment and renters. Since both branches of this business had similar, yet distinctive functions, branding was created in the same style and format, but used logo, copy, images and color variations to separate them. Branding and collateral provided the tools they needed to start their new business venture.

Product brand leaders are showcased on Beauty.com and through social media channels. Content is a Q&A format.

Cards were created to drop in customer boxes with promotions for return purchases. These would go into both Beauty.com orders and drugstore.com orders (sites shared a common shopping cart). Beyond designing the cards, I was in charge of production and vendor management for purchasing and ensuring cards were delivered on time and to the right place.

Other Beauty.com collateral that was created including new business cards, thank you cards and gift cards.

LookBooks were sent out each year as PR for new products that Beauty.com would be carrying for the Holidays and in the new year. This one I concepted and art directed with a free lance designer. Main idea was to make it feel like a holiday scrap book with details of tape, ribbon tacks. I also handled the print vendor and production.

Corbis needed a full catalog designed for all of their old / historical stock images they had recently acquired from Getty, Bettman, etc. A concept was designed around the Corbis name for customer recognition. There were also two indexes created so that users could search the catalog by either Category or Concept. All the photos were arranged on custom grids so that none of the layouts were exactly alike. No expense was spared in the printing of this catalog that included custom die-cuts, spot colors and 5 colors process.

The Corbis View User Guide was given out to customers with accounts. The Guide was spiral bound to a collapsible stand so that it could stand freely as it was being used. One side of the guide was all about using the service, and the other side was dedicated to tips and techniques.